Why Specialized RWA Token Marketing Outperforms Generic Crypto Campaigns

Thu, 11 Sep 2025 10:46:31 +0000

In the ever-evolving world of Web3 and blockchain innovation, Real World Asset (RWA) tokenization has emerged as a significant force. These tokens, backed by tangible assets like real estate, commodities, or invoices, are reshaping how value is represented and traded on-chain. However, the rise of RWA tokens has also revealed a marketing truth: generic crypto campaigns designed for meme coins, DeFi projects, or NFTs—are ineffective and even counterproductive for RWA-based offerings.